国喆酒是一款十年陈酿老酒，是由一群心无旁骛，一生单纯只想做好酿酒这一件事的国家级酿酒大师酿造，为此我们将产品的气质主基调定义在 “纯净”上。“净”体现了酿酒师心无旁骛，一心只做酿酒这一件事的工匠精神，“净”是“繁”之后的回归，是追求做事做人的本真，因此包装上以极简来体现“净”，回归酒的本真。瓶身没有过多的点缀元素，使酒瓶看上去更加的干净透彻。盒身则采用纯净的浅灰色，消费者打开盒子的一瞬间感受到酒盒和酒瓶之间产生的强烈色彩反差，会获得更好的消费者体验感。
Guozhe wine is a ten-year-old mellow wine ,which is aged by a group of national wine masters who are without distraction and just want to do a good job in brewing this matter of national wine, for this reason, we define the main tone of the temperament of the product in "purity". "Jing" reflects the craftsman's spirit of not distracting and only age wine. "Jing" is the return after "complexity" and the pursuit of doing things as a human being. Therefore, the packaging reflects "pure" with simplicity, and returns to the true nature of wine. The bottle does not have too many embellished elements, making the bottle look cleaner and more thorough. The box body
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